We are pleased and excited to announce our new editing software ensuring everyone from complete novice to hardened professional gets the most from email and SMS campaigns sent via Katoo.
Why not sign up for free and try our system completely free of charge.
Make your subject in the ‘SUBJECT’ line engaging – avoid spam words
You subject line is a key factor in encouraging people to read your email, so make sure that you spend some time getting it just right for each email. Try to sum up the main story or feature of the email, and if you can includethe name of your newsletter as the first words, so that regular subscribers immediately know it’s your newsletter.
This weekend sees us upgrading our servers so there may be some temporary outage. Work is due to be completed on Monday.
Keep Away from Spam Trigger Words
Spam filters are triggered by a variety and combination of words that it is best to avoid if you wish your emails to stand any chance of getting through. Whilst not exhaustive see our Spam, Trigger Word blog to see a list of words, phrases and actions that are best avoided.
Normally, email filters examine the words in the email “subject line”. This is the header that you see when an email shows up in your email box. A good subject line can encourage people to actually click on and open an email (more on this in lesson seven), but you need to exercise care when creating your subject headings to prevent filtering.
Frequently, more sophisticated anti-spam methods used by ISPs use a “point system” that identifies trigger phrases commonly used by Spam. If an email goes over the “points” it is filtered out, and is never delivered to a customer.
Using names to personalise your emails or SMS’s is practically guaranteed to have a positive impact on both reader loyalty and response rates. There are many different ways and degrees to which you can personalise your messages, so let’s take a look at some of the easiest.
Katoo has recently been invited to join the prestigious Business Link Supplier Brokerage Index.
The Business Link Index provides vetted suppliers on a number of key topics and, via their e-voucher scheme, fund advice on these topics. Katoo is pleased to offer advice on all aspects of email and sms marketing, particularly to newly formed start-ups and those in their pre-launch phase.
We’re excited to announce the release of our latest email editing software. It’s now easier than ever to design, publish and edit highly professinal emails with no little or no experience.
Welcome to Katoo. This is our first post after migrating to the WordPress blogging software.